As featured in the Telegraph & Argus, TL Dallas Group Director, Mike Martin reflects on the long-term sponsorship and the strong relationship with Bradford City AFC which will reach 20 years at the conclusion of the recently renewed agreement.
Headquartered in Bradford, the sponsorship of the football club is one of local pride and support for the Bantams family.
We’ve made a lot of good friends with the other sponsors and among the firms associated with the club. We’re a bit of a marker to show that it must be worth doing because we’ve been here for so long. If you do some business, that’s a bonus, but that’s not how you measure it. It’s about support.