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Tl Dallas helps youngsters access the beautiful game

Bradford-headquartered insurance broker, TL Dallas, is enabling more young people to experience the excitement of live football through a new partnership it has helped create between the Bradford City FC Community Foundation and the Bradford 2025 UK City of Culture team.

Building on TL Dallas’s long-standing 25-year partnership with Bradford City AFC, the collaboration will enable young people aged 16 to 25 to attend certain home games at a special discounted rate through the TL Dallas Community Stand. The offer is being delivered via the Bradford 2025 Youth Pass.

Mike Martin, Group Director at TL Dallas, said the company was proud to play a part in connecting the two organisations. “Our business has worked closely with both the Bradford 2025 team and the Bradford City FC Community Foundation, and by bringing them together, young people can now attend games at a special price using The TL Dallas Community Stand,” he explained. “By including football matches within the Bradford 2025 Youth Pass, young people aged 16–25 who might not have attended a game, or who might struggle to afford it, will now have the chance to enjoy the thrill of live football at Valley Parade for an unbeatable price – and accessible places are also available.”

Dan Bates, Executive Director at Bradford 2025, added: “We’re delighted that, through our partners TL Dallas, we’re able to offer Bradford 2025 Youth Pass members cheaper tickets to upcoming Bradford City AFC games. The TL Dallas team have been proud supporters of Bradford 2025, and in collaboration with the Bradford City FC Community Foundation, this is a fantastic way to create more opportunities for young people to engage with all Bradford has to offer.”

The Bradford 2025 Youth Pass is a free scheme designed to make the UK City of Culture celebrations as accessible as possible for young people across the district. Pass holders can enjoy discounted tickets to a wide range of cultural events, priority booking access, exclusive invitations to workshops and masterclasses, and opportunities to gain training and skills experience, alongside regular curated updates about what’s on across the district.

The next matches available through the initiative are Bradford City v Burton Albion and Bradford City v Exeter City and tickets can be purchased for just £4 via these links:

https://bradford2025.co.uk/event/youth-pass-bradford-city-v-burton

https://bradford2025.co.uk/event/youth-pass-bradford-city-v-exeter