Insurance broker Caledonia Dallas has put its best foot forward for Highland Hospice, backing one of the region’s most high-profile charity events whilst rallying its team and neighbouring businesses to support the cause.
The Inverness-based firm, part of the TL Dallas Group, supported Catwalk for a Cause, the flagship fundraising fashion event in aid of Highland Hospice, which was held at the Drumossie Hotel over two nights in February. Caledonia Dallas attended the corporate night and sponsored the event alongside several other successful Highland businesses.
In addition to corporate sponsorship, the firm also sponsored one of the models taking part, Liz Wilson, who shared her personal story on the catwalk during the event.
The fundraising effort was spearheaded by Caroline MacPherson, Regional Commercial Broker at Caledonia Dallas, who launched her own campaign, ‘Caroline’s Countdown to Catwalk’. The challenge combined a gruelling running challenge with office-based fundraising and raised close to £1,000 for Highland Hospice.
Caroline completed a demanding series of runs in the week leading up to the event, starting with 5km on day one and adding 2.5km each day before reaching 17.5km on Sunday, and then running daily until the final night of the event.
The wider Caledonia Dallas team rallied behind the effort, contributing prizes for a raffle and supporting a bake sale. Support also came from neighbouring businesses based at Fairways Business Park in Inverness, highlighting the strong sense of collaboration within the local business community.
Paul Chiffers, Head of Office at Caledonia Dallas in Inverness, said the event reflected the firm’s commitment to supporting causes that matter locally. “Highland Hospice touches so many families across the region. We were proud to support Catwalk for a Cause and to see Caroline go the extra mile, quite literally, to raise funds and awareness.”
Highland Hospice provides specialist palliative and end-of-life care across the Highlands, with Catwalk for a Cause remaining one of its most important annual fundraising events.