Driving forward with Connected Cars
The automotive sector is currently going through its most significant upheaval for a century. This ranges from the advent of autonomous driving, to Uber and its disruptive taxi services to ‘self-driving’ lorry convoys and includes the upcoming ban on combustion engines.
All of these technologies rely on a level of connectivity the like of which we have not seen before with vehicles. Today’s car has the computing power of 20 personal computers, features about 100 million lines of programming code and processes up to 25 gigabytes of data an hour. In the past, the computing power was focused on the vehicle’s internal functions, however attention is now turning to developing the car’s ability to connect with the outside world and enhance the in-car experience.
This is the connected car — a vehicle able to optimise its own operation and maintenance as well as the convenience and comfort of passengers using onboard sensors and Internet connectivity.
This brings a new age of risk to the running of your personal car. This is reflected in new car buyers’ attitudes towards the issue of connectivity and cars.
Whilst 13% of new car consumers would not consider the purchase of a car without internet connectivity, a recent study by McKinsey suggests more than a third of consumers are concerned about the safety and identity security of a fully connected car.
Earlier this year, Alex Moiseev, Managing Director of the European arm of software security specialist Kaspersky Lab, pointed out the potential pitfalls for the every day use of connected cars we will soon be living in.
‘It’s a sunny April morning in 2020 but, as you start your car for the morning commute, something is wrong. The 20” touchscreen is dead. Suddenly it flickers into life but, instead of the usual map, there is a message:
“Your car’s computer has been locked. We control your data, brakes and steering. To unlock your computer you’re obliged to pay a fine of $200.”’
Moiseev continues, ‘It might sound like fantasy but this could happen.’
There is clearly a safety aspect as well, with cars relying increasingly on software to control key elements such as brakes.
What is clear, is that the next 10 years will see more drastic development within the automotive sector than has occurred over the last 50 years.
At times such as these it’s important to entrust your important decisions to experts. The Pike+Bambridge Private Client Concierge team specialise in helping professionals save time and hassle when it comes to the purchase of their new cars.
For further information please contact:
John Brebner, Business Development Director at Pike+Bambridge
Article supplied by Pike + Bambridge
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